Reframing horizontal footage for vertical platforms used to mean one thing: timelines. Nest sequences, keyframe every cut, pray the AI tracks your subject without drift. Hours of work for a 60-second Reel.
The Cropper plugin for Premiere Pro (now live on Adobe CC Marketplace) breaks that pattern.
The Problem With Timeline Reframing
Traditional reframing inside Premiere requires you to:
• Build a new sequence for vertical format
• Manually keyframe each shot (or trust AI to guess)
• Watch robotic pans and zooms track subjects with zero feeling
• Spend 30 minutes on what should take 5
Most editors default to CapCut or InShot because they’re faster. But if you’re already in Premiere, you’re stuck.
Three Reframe Modes. Full Control.
Cropper gives you precision without the timeline tax:
Direct Control: Drag your phone or trackpad to reframe live. Watch the frame move in real time. No keyframes. No preset.
Keyframe Beats: Lock reframes to cuts, music drops, dialogue peaks. Set one keyframe, move to the next moment, reframe again. Cropper interpolates the movement between.
AI Follow: On-device AI tracks your subject. But here’s the difference—you dial in smoothness. Slow, quick, linear, ease-in, ease-out. The AI doesn’t decide how your video moves. You do.
Built for Broadcast, Designed for Creators
The plugin was built by a broadcast director of photography with 20+ years in the field. No “seamless workflow” marketing speak. No invented features. Just: horizontal footage gets vertical, and it takes minutes instead of hours.
Footage never leaves your device. Captions auto-generate in English, Italian, Spanish, and Chinese. And the free tier includes three watermark-free exports per month—plenty to test whether this changes your workflow.
Get Started
Download the Cropper plugin on Adobe CC Marketplace for Premiere Pro (Windows and Mac). Reframe your first horizontal shot today. If it sticks, remove the watermark for $5 a month. If not, you lost nothing.
Reframe by feel, not by timeline.